Nice guys often find themselves stuck in the friend zone, unable to make that romantic connection with the women they're interested in. There are even married folks, whose sex lives suffer becuase they are too nice–its crazy! This persistent lack of romantic success can lead to a deep sense of isolation and feelings of inadequacy. It's not just about being alone, it's about feeling invisible and undervalued despite their apparent niceness and unspoken intentions.

What is the real cost of being nice? Being nice has long been praised as a virtue. Can the price of being nice be too high? We will explore the personal impacts of always putting others first, using the concept of the "Nice Guy Rebel" and the "Mr. Nice Guy" as examples.

I've been writing and speaking about leading and living with integrity for years. Much of what I’ve learned, tested, and proved is in this book, but I was never able to say it so bluntly before. Looking around at men, especially those in the church, I realized this message—overcome people-pleasing—was an essential part of my life’s work.